IT Business Analyst – Marketing

Date Posted: May 28, 2024

  • Job Structure Hybrid
  • Job Location Knoxville, TN

Job Description


The purpose of this job is to analyze digital projects and product requests (e.g., custom software development, third party product implementations), by defining the business need, understanding the cause, and devising a solution(s) in collaboration with product owners, business sponsors, integrations, development, and quality assurance teams, scrum masters and project managers throughout the project and/or product lifecycle.

Essential Functions

1. Conduct scope discovery meetings to elicit detailed requirements (e.g., user stories and acceptance criteria) from product owners, business sponsors, development managers and project managers

2. Facilitate discussions and assist business units with producing specific project documentation for governance review

3. Collaborate with stakeholders to identify risks for projects and determine how to mitigate them

4. Work with product owners to organize and prioritize the backlog of requests

5. Participate in Scrum ceremonies, serve as Scrum Master if needed on applicable projects and help facilitate any additional meetings 

6. Assist project managers with compiling project updates to present to senior leadership and perform project management responsibilities as needed

7. Support the quality assurance team and product users during testing and validation

8. Develop plans and strategies for ongoing communication with leadership and stakeholders to help direct and manage business expectations throughout project lifecycles

9. Work with vendor and third-party business analysts to maintain requirement integrity knowledge management

10. Participate in and contribute to the company Business Analyst Community of Practice

11. Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level

12. Ensure all activities are in compliance with rules, regulations, policies, and procedures

13. Complete other duties as assigned


• Bachelor's Degree in a related field or relevant work experience required

• Minimum three years’ business analysis work experience required

• Experience working in an Agile software development environment preferred

• Agile Analyst certification preferred

• Scrum Master certification preferred

• PMI-ACP certification preferred

• Training in business process modeling preferred

Specialized Knowledge

• Advanced Microsoft Office Skills (Microsoft Office Suite, and Teams)

• Familiarity and experience with Atlassian tools, specifically JIRA, Confluence, Tempo

• Knowledge of the software development process

• In-depth understanding of Agile Scrum and Kanban development frameworks

• Capability to create and understand complex system architecture and network diagrams

• Understanding of Agile project management process


• Excellent written, verbal and public speaking communication skills 

• Excellent analytical thinking and problem-solving skills

• Ability to understand highly complex systems that cross multiple functions and business units

• Ability to apply in-depth knowledge for evaluation, modification, implementation and optimization of new or enhanced systems and business processes

• Excellent interpersonal skills and the ability to develop relationships, manage stakeholder expectations, collaborate and build consensus within a team

• Ability to provide excellent customer service 

• Excellent organizational skills with acute attention to detail

• Ability to communicate with and make presentations to large and small groups from various levels of the organization 

• Ability to manage multiple responsibilities simultaneously, meet goals and work in a fast-paced, dynamic environment

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