Digital Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across multiple channels (Google Ads, social media, email, display, and more).
• Manage SEO/SEM initiatives to increase organic search rankings and website traffic.
• Oversee social media platforms including content creation, posting, and engagement to grow followers and brand awareness.
• Create and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Analyze performance metrics (Google Analytics, social media insights, campaign data) to measure ROI and optimize campaigns.
• Collaborate with design and content teams to create compelling ads, landing pages, and marketing assets.
• Conduct market research and competitor analysis to identify new trends and opportunities.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• 2+ years of experience in digital marketing or a similar role.
• Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Strong understanding of social media marketing, email campaigns, and content strategy.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication, project management, and organizational skills.