Director of Marketing

About the job

Job Title: Director of Marketing 

Department: Marketing 

Position Summary: 

The Director of Marketing will lead and grow the marketing team, focusing on optimizing existing resources, building out key roles, and establishing consistent processes and systems to drive brand awareness across multiple channels. This role is responsible for implementing the brand platform consistently, aligning marketing efforts, and delivering measurable ROI through data-driven decision-making. 

Key Responsibilities: 

Assess and optimize the current marketing team; recruit and onboard additional talent as needed. 

Develop and implement core marketing processes and workflows to improve efficiency and consistency. 

Ensure consistent application of brand messaging and visual identity across all marketing channels. 

Align marketing channels to deliver unified, consistent content that maximizes brand impact. 

Build and maintain marketing analytics and ROI tracking systems to evaluate campaign performance. 

Drive marketing programs that deliver a minimum 3:1 return on investment within the first year. 

Required Competencies: 

Strong leadership and team-building capabilities 

Strategic thinker with accountability for results 

Expertise in digital marketing, process development, and budget management 

Effective collaborator and clear communicator 

Detail-oriented with a customer-focused mindset