Director of Marketing & Business Development

We’re partnering with a rapidly growing company at the forefront of luxury residential construction — think striking custom cabins and designer-grade homes worthy of Architectural Digest. They’re building more than just properties; they’re crafting lifestyle destinations. And now, they’re looking for a standout Director of Marketing & Business Development to elevate their brand and accelerate growth.

Overview:

This is not your average desk-bound marketing role. You’ll be the face, the voice, and the strategic engine behind a brand that’s redefining luxury living in natural environments. From shaping the go-to-market strategy to being front and center in video content, networking events, and campaign launches — this role is for someone who brings both creative horsepower and business acumen.

If you’re energized by building something from the ground up, know how to turn marketing into measurable momentum, and love being in the field as much as at the strategy table — this is your lane.

Key Responsibilities

• Brand Marketing Leadership: Own and execute a comprehensive marketing strategy that drives brand awareness, lead generation, and customer engagement.
• Content Creation & Representation: Be the face of the brand across video content, social media, and public-facing materials. Confident on camera and in-person.
• Social Media & Digital Presence: Manage all social platforms (Instagram, TikTok, LinkedIn, etc.) to showcase our projects, values, and lifestyle. Drive organic and paid growth.
• Campaign Planning: Develop and execute seasonal, product-specific, and location-based campaigns to support occupancy, bookings, and new site launches.
• Creative Direction: Oversee photo, video, and brand asset production to ensure aesthetic and narrative consistency across all channels.
• Networking & Outreach: Represent the company at events, conferences, and industry gatherings. Build meaningful relationships with influencers, local leaders, and potential partners.
• Business Development: Collaborate with the executive team to identify and cultivate new growth opportunities—B2B and B2C.
• Metrics & ROI: Track performance, measure impact, and iterate based on what drives engagement and conversions.

What Success Looks Like

• Increased brand visibility and engagement across all digital platforms
• A recognizable personal presence that amplifies brand trust and excitement
• Clear growth in qualified leads, bookings, and strategic partnerships
• On-brand, high-quality content output that aligns with company vision and aesthetics
• Strong local and industry network that translates to growth opportunities

Ideal Candidate Profile

• 5–10 years of experience in marketing, brand strategy, or growth-oriented business development
• Strong social presence or comfort being the front-facing voice of a brand (on camera and in person)
• Proven success in creating marketing plans and executing cross-platform campaigns
• Highly skilled in storytelling, content planning, and digital marketing (especially Instagram, TikTok, Meta Ads, and YouTube)
• Experience in hospitality, real estate, lifestyle branding, or luxury consumer products is a strong plus
• Self-starter with excellent taste, aesthetic judgment, and a strong networker’s instinct
• Capable of balancing strategic planning with scrappy execution in a fast-moving environment