Today’s job seekers are looking for more than just a paycheck. They want flexibility, purpose, and growth. If your job offers are not aligned with these expectations, you may be missing out on top talent.
Why This Matters
At StaffSource, we support hiring managers who want results, not just resumes. But even the best job openings can get overlooked if they do not reflect what candidates value most.
We reviewed current research from LinkedIn, Gallup, Glassdoor, and more to identify what matters most to U.S. job seekers in 2025. Here is what the data shows and how you can adjust your hiring strategy to stay competitive.
1. Compensation Is Still the Top Priority
According to LinkedIn’s 2024 Talent Drivers report, 62% of U.S. candidates selected excellent compensation and benefits as their number one priority when evaluating a job offer. Gallup supports this, reporting that 64% of U.S. workers consider strong pay and benefits “very important” when deciding to take a new role.
What this means for hiring managers:
List salary ranges in your job descriptions whenever possible. Be upfront about benefits and bonus structures. Competitive compensation is not optional; it is expected.
2. Flexibility Is Now a Standard Expectation
In a 2024 survey, 57% of job seekers said they would likely reject a job offer that did not include flexible work options. This includes hybrid schedules, remote work, or flexible hours. The desire for balance and autonomy applies across all job levels.
What this means for hiring managers:
If you offer any form of flexibility, say so clearly. Whether it is remote options, adjustable hours, or flexibility in start and end times, candidates want that information upfront.
3. Career Growth Is a Must-Have
LinkedIn reports that 33% of candidates prioritize career growth when evaluating a role. Supporting this, 80% of people say that learning adds purpose to their work.
This is especially true for Gen Z and Millennial candidates, who are more likely to leave jobs that lack mentorship, development, or skill-building opportunities.
What this means for hiring managers:
Even in temporary or contract positions, highlight opportunities for learning and exposure. Emphasize how the role contributes to long-term career goals.
4. Culture and Values Influence Decision-Making
According to a Glassdoor survey cited by Forbes, 77% of respondents consider a company’s culture before applying for a job, and 56% said company culture is more important than salary when it comes to job satisfaction.
LinkedIn data shows that:
- 29% of candidates value supportive leadership
- 24% seek a collaborative environment
- 23% look for alignment with company mission and values
What this means for hiring managers:
Move beyond buzzwords like “great culture.” Share how your team collaborates, how you lead, and how your company values show up in day-to-day work.
5. Communication Can Make or Break the Offer
Effective communication plays a crucial role in candidate satisfaction. According to a report by Criteria, 54% of candidates have abandoned a recruitment process due to poor communication from the recruiter or employer. Furthermore, 70% of candidates believe that a lack of communication is the biggest red flag in the hiring process.
What this means for hiring managers:
Ensure that your hiring process includes clear, timely, and respectful communication. Setting expectations, providing regular updates, and offering feedback can significantly enhance the candidate experience and increase the likelihood of offer acceptance.
6. DEI Still Matters to Most Candidates
A Glassdoor survey shows that 76% of candidates say a diverse workforce is an important factor when evaluating companies. Gallup research found that 42% of workers rank inclusion as “very important” when considering a job.
What this means for hiring managers:
Candidates are looking for authenticity and action. If your organization supports diversity, equity, and inclusion, communicate your initiatives and share tangible progress.
Final Takeaways for Hiring Managers
To attract and retain top talent in 2025, make sure your roles reflect:
- Clear and competitive compensation
- Flexible work environments and schedules
- Growth opportunities and skill development
- A healthy, values-driven workplace culture
- Timely and respectful communication
- A meaningful commitment to DEI
Aligning with these expectations gives your hiring strategy a competitive edge in a market where candidates are more selective than ever.
How StaffSource Helps
At StaffSource, we help hiring managers attract high-performing candidates who are aligned in both skill and mindset. Whether you need to fill long-term, contract-to-hire, or direct hire roles, our recruiters deliver candidates who match your expectations—and theirs.
Let’s get started
Visit staffsource.com or reach out at info@staffsource.com to start building a hiring strategy that speaks directly to today’s talent.
This article was written by our team with AI assistance for added insights.